Allan Blair-Beaton is a born networker, who’s spent his whole life making connections online and off. His contact book was bulging long before the advent of Twitter, thanks to years of travelling and a passion for the art of conversation.
These days, Allan is linked to tens of thousands of people online. And as MD of Social B2B, he’s flexing his connections to promote a broad client base through a mix of social platforms.
But he’s adamant that the social web is immune to traditional sales:
“Social Media is not a marketing platform, it’s a communications platform” he insists. “The challenge is to sell, by not selling. It might be counter-cultural, but we’re in a whole new medium and we can’t apply the old rules. We have to get back to chatting!”
Earlier this year, Allan became CEO of What’s Next Event – a business that uses the best parts of online and offline, to forge connections, share vital knowledge and explore the shape of things to come.
If you’re not connected to Allan online, you probably know someone who is…or maybe you’ve seen him in the Sunday Times Social List Top 100. (Ultimate kudos!)
In this seminar:
Twitter gives you more exposure than any other social platform, so you can reach your market without relying on others to spread the word. But you can still add leverage, by engaging with influential figures and using third party applications.
And chatting more, obviously.
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