Forget “to tweet or not to tweet”! Think “what to tweet and when”…
Twitter is growing faster than any other social platform – and while that could point to saturation of Facebook and LinkedIn, it’s undeniable that the micro blog is still gathering momentum.
Crucially, when it comes to mobile use, Twitter is outstripping all comers – so in B2B circles, it’s certainly the fastest, easiest way to grow your connections online.
But is Twitter working for you…?
In this session, social expert Allan Blair Beaton looks at the reasons for Twitter’s extended popularity, and the real-time impact it could have on your business, at a local or national level.
Among other hot topics, Allan talks about how to tweet with minimum effort and how to reach a wider audience by engaging with influencers and leveraging third party applications.
Allan says, “People are constantly looking for good content on Twitter – so it’s a chance to grow your audience, business leads and client list very quickly. But it’s easy to waste time and effort with little or no return, so it all comes down to how! And that’s our theme for the day.”
You’re about to discover:
- How to grow a loyal group of engaged and active followers
- The ideal frequency and tone for Twitter content
- How to use applications to amplify your voice
- How to increase your profile through audience mapping tools
- How to engage with influencers – and adopt the same high status
- How to monitor Twitter to protect your brand and reputation
About Allan Blair Beaton
Allan was born in Scotland and moved to the USA, where he lived for 20 years. He’s a seasoned traveller with a broad knowledge of worldly topics and issues.
His company Social B2B manages Social Media campaigns for clients including a number of award-winning hotels. He’s also a keen Events Manager, and as CEO of What’s Next Event, he’s used Social Media to promote a series of business summits – including this one.
