A new level of market research and online user engagement
Oscar Wilde famously said, “The one thing worse than being talked about is not being talked about!”…and when it comes to Social Media, a truer word was never spoken. Or posted. Or tweeted!
Millions of conversations are happening online every day, many involving your brand, or your competitors, or at the very least your industry. If you’re the point of discussion, you’ll need to listen carefully, so you can set about keeping your friends close and your enemies closer.
And if you’re not the point of discussion, well, as Oscar said, that’s not great! So it pays to look deeper into your market and see who or what gets attention. There’s always a talking point, and a conversation that you should be part of.
But where do you start?
In this seminar, Matt Hodkinson looks at the recent boom in Social Media Monitoring, and its applications in online networking, relationship management and even product development.
Using case studies, live media, and practical demonstrations, Matt creates light bulb moments and destroys some barriers that never really existed.
You’re about to discover:
- Why Social Media isn’t a broadcast medium – and the dangers of using it that way
- How communities and influencers will spread your message online
- How Social Media can prove the market for your next product or service
- How to involve influencers in product development, and create a huge buzz pre-launch
- How to strengthen relationships, with a back-to-basics approach to online networking
- How to filter out the noise of other conversations…a skill you’ll need more than ever in the years to come
About Matt Hodkinson
Matt is a leading specialist in Social Media Monitoring. Through his company Influence Agents, he uses forensic research to pinpoint each client’s online critics and advocates, as a means to providing market insights and opportunities for deeper engagement.
