Making friends with the new kid on the block
Product Development 101 says “figure out the bum notes in your rival’s product, and create the antidote”. And it looks like the team at Google has been chanting that mantra all year!
Google Plus (if you haven’t seen it) borrows most of what’s good from other platforms, and fixes their limitations. So…
- You don’t have friends, you have Circles of friends, where info is shared selectively
- You don’t wait for someone to post useful info – the Sparks tool finds it for you
- You don’t post to group walls and wait for response – you meet in Hangouts via web-cam
And so on. Lot of nifty tools, well deployed.
But what are the applications for business?
In this session, online collaboration expert William Buist takes a detailed look under the bonnet, sharing different ways to use the new toolkit, from conferencing to search engine visibility and beyond.
William says, “Google Plus might be new, but it’s got Google’s muscle and money behind it. That gives it one of the key things that any social network needs – Reach. And with that comes the power to support your business and personal goals.”
You’re about to discover:
- How to communicate, collaborate and research with Google Plus
- How to use Circles effectively
- How to support your audience
- What Google’s metrics mean to you
About William Buist
William is Managing Director of Abelard, a Chepstow-based company that supports online collaboration and the development of online communities. He’s an authority on the use of social tools for small businesses, especially as a means of adapting to changing market conditions.
