Creating a money-spinner, avoiding the money-pit…
Over 12 million UK adults are walking around with smart phones and other clever devices that can do incredible things. Media storage, GPS location, interaction, communication…it’s a new world of opportunity for any kind of business.
The only problem is getting it right! With so many pitfalls and high development costs, it can feel like a risky endeavour. Especially in this economy, where every last penny counts.
So today is all about doing the right thing
From ideas to execution, Anton is going to share the how-tos and how-not-tos of developing mobile apps.
Anton says, “There are huge pay-offs for businesses who can engage with the mobile audience. They can build a deeper relationship, that leads to brand loyalty, higher spend and a host of other advantages. But before the spoils, there’s work to be done – and it’s a potential minefield.”
You’re about to discover:
- Why all this is happening now, and what it means to consumers
- What do we mean by apps and stores and platforms and other jargon?
- How people use their mobile devices, and why it matters to you
- How to find or distil the perfect app in 4 easy steps
- 8 proven strategies that you can adopt, whatever business you’re in
- The emerging trends in mobile, and how you can take advantage
About Anton Faulconbridge
Anton has spent over 20 years in the technology sector, including 8 years as MD of Rantmedia – a mobile solutions company that helps international clients to ride the mobile wave in meaningful and profitable ways.
He’s also a keen snowboarder, and hopes that one day he’ll be spending more than one week a year doing his thing out on the slopes.
