Social Media and Digital Marketing Training for Business
With the What's Next Event just around the corner, today on the blog we speak to WNE M.D Mick Say about the role of digital marketing in 2012. Mick has been a marketing professional for over thirty years and has seen digital grow from a concept to a fully fledged discipline. … [Read more...]
What's Next Event organiser Allan Blair Beaton is interviewed by Dom Westerland for the Afternoon Delight show at Exposure Radio. He tells how social media can benefit small businesses ahead of next Monday's event. Social B2B is an educational platform to help S.M.E.s to engage with the social web and to use best practices from platforms like Facebook and Twitter. And Blair-Beaton is leading the charge in Wales to bring business up to speed with the latest developments in the world on social media. … [Read more...]
Today on the What's Next Event blog Seraph Estates owner, Douglas Haig talks to us about his growing appreciation of the value of social networking and how it is already helping his business Haig knows the value of relationship building in the workplace . He currently runs three successful companies in Cardiff, under the Seraph banner, one being Seraph Estates who are proud sponsors of the Whats Next Event. So without further ado, here is the special guest blog-post from Mr Douglas Haig. … [Read more...]
Facebook has emerged as the number one social networking site since its launch just eight years ago. With close to 800 million active users, and the invention of Facebook Fan pages, marketers are turning to it in the hope that they can reach a broader audience. Today on the What's Next Event blog, we have a collection of simple tips that can be implemented into your Facebook marketing strategy. … [Read more...]
Wales' largest social media event takes place on February 6, at the Cardiff Atrium. This week on the What's Next blog, we will be flagging up some of the features of each of the sessions, to help you make up your mind which three seminars are best for you. What's Next Event has been specificlaly designed to meet the needs of S.M.Es. and with 10 seminars to choose from the What's Next Event can offer several different experiences, dependent on your company objectives. … [Read more...]
Welsh business will miss out on growth unless they wake up to the power of the web, leading experts have warned this week. Google's Laurian Clemence and Social B2B's Allan Blair Beaton are calling for Welsh companies to improve their online presence and reap the financial rewards. … [Read more...]
The What's Next Event team are always looking for standout social media campaigns. The work of Air China caught our eye today. They came up with a bespoke app which worked with Facebook's check in functionality to solve a brand awareness challenge in Sweden. The company were successful in reaching over 1.2 million users, with engagement levels reaching 15,000. This translated into positive PR for the airline and Facebook like uplift of over 3000% … [Read more...]
Social media is now an established part of many businesses' digital marketing strategies. For some companies, social media channels have become the primary way they interact with their target audience. Today on the What's Next Event blog, we look at three ways that business can achieve an instant result using social media, so business objectives are achieved faster and at lower cost. … [Read more...]
Today on the Whats Next Event blog, we look at three case studies that show a mixed media approach paid dividends for three companies. … [Read more...]
Web designers take note, Google has changed its Panda algorhythm to penalise sites top heavy with advertisements. The company blog states: "In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result. … [Read more...]
It's exciting stuff OK, so the What's Next Event is about Digital Marketing and Social Media for business and in our experience business people are social animals and with this in mind we want to play as hard as we work so if you are up for networking and socializing a bunch of us are getting together on Sunday night for dinner and a few drinks and if you are around it would be great if you could join us. Watch this space for more news. What's Next - After Party at the the Ladybird Cardiff And after the event - those awesome party animals at … [Read more...]
A study of social media usage in America by Schools.com shows some of the real benefits people experience when they dive into social networking. The study is titled “Is social media a waste of time” - a question that is often asked when business looks into getting into the social media space. … [Read more...]
Google continues its attempts to take on Facebook in the battle for social networking supremacy by further incorporating Google + into search results. The initiative will further personalize your search results as anyone signed in to Google will be able to search against both the broader web and their own Google+ social graph. … [Read more...]
HootSuite – the leading social media monitoring organisation - has announced its three millionth signup, just three years after their launch. Allan Blair Beaton will reveal the secrets of HootSuite during his presentation: “Twitter for Growth” seminar at February’s Whats Next Event. … [Read more...]
Facebook is set to reach one billion users in 2012, if current growth trends continue. Mark Zuckerberg's creation continues to dominate the social networking space, with 37 % growth in 2011. This translates to seven new registrations, each and every second of every day. … [Read more...]
Today on the Whats Next Event blog, we speak to Mick Say, the MD at the Online Marketing Academy about the rise of social media advertising. Mick Say commented: “Media buyers now have a whole set of new choices to make when allocating budget. "If they want to reach a specific consumer set, they have a greater chance of higher impact campaigns thanks to targeted social media technology. … [Read more...]
Foursquare, the popular location based check-in service has upped its challenge to the likes of Google and Facebook places by launching Explore, a web based application that promises to deliver perfectly personlised recommendations for searchers. … [Read more...]
A study by Momentus Media shows that the click through rate for content on Facebook users' News feed is 98 times more likely to be engaged than the same reference in the Ticker. They analysed eight Facebook apps they administer to see how the Ticker and Newsfeed compare in driving traffic to these apps. Looking at the data in 2 different ways shows that the Facebook Newsfeed is about 100x more effective in driving traffic than Ticker. … [Read more...]
Blogging has been around for over ten years now, and it’s big business, but why should you start blogging, and how do you design a great blog? The Whats Next Event team spoke to Pete Griffin, a digital communication consultant from We Are Digital Vision to find out. … [Read more...]
